Each hotel aims to be considered as the best one, it is the obvious desire. The luxury segment is the new-born definition in Armenia in general and in the hospitality industry in particular. As the first and only international luxury hotel in the country, we represent standards, approach, and vision that the luxury hotels are to have. In my opinion, luxury is the best, limited, sophisticated and meaningful attitude to the regular services and goods, similar to the reason to separate classical music from the rest.